[b]SPYR Inc (OTCMKTS:SPYR) Adds Another Feather On Its Cap, Sets Out To Tap Mobile Publishing Opportunities[/b]
SPYR Inc (OTCMKTS:SPYR) knows where its future is and it is pursuing it aggressively. After earlier bursting into the lucrative digital media space with the acquisition of Franklin Networks, which added eight digital assets to its portfolio, the company is not done expanding on that front. In the latest move, the company has created SPYR APPS, LLC.
Multipurpose digital asset
SPYR APPS is what one can describe as a stone capable of killing more than a single bird. What SPYR wants to achieving in building SPYR APPS is that it hopes to expand its digital media offering. Further to that, the company hopes to tap more revenue in the digital publishing and advertising industry.
SPYR Inc (OTCMKTS:SPYR) is currently in the hands of Jim Thompson as CEO, who since taking over the leadership of the company in February, has never concealed his intensions. According to Thompson, SPYR has a brighter future focusing on the explosive mobile apps and games market. Thompson’s position has always been clear that it rewards when a business focuses on areas with the greatest growth potential, of which mobile games and apps are and SPYR APPS puts right there.
Robust growth in mobile app market
Market insight reports are pointing a robust mobile app market. This year alone, about a billion smartphone apps are expected to be purchases. By 2017, more than 268 billion apps are expected to be downloaded, generating more than $77 billion in revenue. However, the future is brighter than that.
The popularity of smartphones is not cooling, considering that many markets, especially in the developing economies, remain largely untapped currently.
As competition heats in the smartphone market, vendors are coming up with high-performance devices available at budget prices. The advantage is that low-priced smartphones encourage uptake which in the end drive app downloads. That explains why SPYR Inc (OTCMKTS:SPYR) is convinced that it has struck a goldmine by focusing on mobile games and apps.
Now that SPYR Inc (OTCMKTS:SPYR) boasts nine digital properties, the company is on the right track to tap the widespread opportunities in digital media publishing and advertising market.